EXPLORING THE AI FRONTIER
Generative AI is the new frontier in production, and we are putting it to work across our entire process.
Supercharging campaign production with AI
Leveraging a wide variety of AI tools, we're enhancing campaign production, streamlining workflows to boost output and pace. By incorporating tools such as coding assistants, image, video, and audio generation, and swift translations, our production process has become more efficient. Furthermore, our versioning capabilities are smarter, with AI creating multiple versions and variations tailored for different platforms, personalized experiences, and localized content.
Accelerating Ideas to Execution
AI-enhanced workflows are transforming how we approach everything from concept art for new healthcare provider (HCP) campaigns to animatics for direct-to-consumer (DTC) spots. They not only accelerate the conceptualization process but also produce exceptionally high-quality content that's perfect for market research.
Custom AI models for brands
We can build custom AI models to assist in the creation of assets using a brand's approved content, tone of voice, and visual style. This allows us to generate on-brand content faster than ever before while ensuring consistency and adherence to the brand's unique identity.
"AI in art is like strapping a jetpack to your muse: fast, furious, and fabulously fun"
Hannah | Director of Digital Art | Studio Rx New York
Hannah | Director of Digital Art | Studio Rx New York